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61. "Services Marketing: Operation, Management, and Strategy"

by Clow (Kenneth E); Kurtz ( David L) | [AUTHOR].

Edition: 2Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2004; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CLO.

62. "The (Mis) Behaviour of Markets: A Fractal View of Risk, Ruin & Reward"

by Mandelbrot (Benoit B); Hudson (Richard L) | [AUTHOR].

Publisher: "58A, Hatton Garden,London" ; "Profile Books Ltd.,"; 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MAN.

63. OFF-the-Wall Marketing Ideas

by Michaels (Nancy); Karpowicz (Debbi J) | [AUTHOR].

Publisher: "57, Littlefield StreetAvon, USA" ; 2005; Adams Media CorporationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MIC.

64. Knowledge-Based Marketing (The Twentyfirst Century Competitive Edge

by Chaston (Ian) | [AUTHOR].

Publisher: 2004; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CHA.

65. Successful Direct Marketing Methods

by Stone (Bob); Jacobs (Ron) | [AUTHOR].

Edition: 7Publisher: 2004Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 STO.

66. The Marketing Plan Workbook

by Westwood (John) | [AUTHOR].

Publisher: 2005; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WES.

67. Rural Marketing (Text & Cases)

by Gupta (S L) | [AUTHOR].

Publisher: "C - 14, DSIDC Work Centre, Jhilmil ColonyDelhi-95" ; 2004; Wisdom PublicationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GUP.

68. On-Line Marketing (Principles & Current Practies

by Varma (Gaytri) | [AUTHOR].

Publisher: 2005; New Century PublicationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VAR.

69. International Marketing Management (An Indian Perspective)

by Varshney (R L); Bhattacharyya (B) | [AUTHOR].

Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 VAR.

70. Mutual Funds in India: Marketing Strategies and Investment Practices

by Sadhak (H) | [AUTHOR].

Edition: 2Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 SAD.

71. Mutual Funds in India: Marketing Strategies and Investment Practices

by Sadhak (H) | [AUTHOR].

Edition: 2Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 SAD.

72. Mutual Funds in India: Marketing Strategies and Investment Practices

by Sadhak (H) | [AUTHOR].

Edition: 2Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 SAD.

73. Mutual Funds in India: Marketing Strategies and Investment Practices

by Sadhak (H) | [AUTHOR].

Edition: 2Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 SAD.

74. Mutual Funds in India: Marketing Strategies and Investment Practices

by Sadhak (H) | [AUTHOR].

Edition: 2Publisher: 2003; Response BooksAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1000-1002 657.424 SAD.

75. "Integrated Advertising, Promotion, and Marketing Communications"

by Clow (Kenneth E); Baack (Donald) | [AUTHOR].

Edition: 2Publisher: 2006; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CLO.

76. "Integrated Advertising, Promotion, and Marketing Communications"

by Clow (Kenneth E); Baack (Donald) | [AUTHOR].

Edition: 2Publisher: 2006; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CLO.

77. "Integrated Advertising, Promotion, and Marketing Communications"

by Clow (Kenneth E); Baack (Donald) | [AUTHOR].

Edition: 2Publisher: 2006; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CLO.

78. "Integrated Advertising, Promotion, and Marketing Communications"

by Clow (Kenneth E); Baack (Donald) | [AUTHOR].

Edition: 2Publisher: 2006; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CLO.

79. "Integrated Advertising, Promotion, and Marketing Communications"

by Clow (Kenneth E); Baack (Donald) | [AUTHOR].

Edition: 2Publisher: 2006; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1064-1065 659.1 CLO.

80. Rural Marketing: Text and Cases

by Krishnamacharyulu (C S G); Ramakrishnan (Lalitha) | [AUTHOR].

Publisher: 2006Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KRI.

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