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41.
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Marketing of Services: An Indian Perspective: Text and Cases
by Gupta (S L); Ratna (V V) | [AUTHOR]. Publisher: "C - 14, DSIDC Work Centre, Jhilmil ColonyDelhi-95" ; 2005; Wisdom PublicationsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 GUP.
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42.
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Finding Fertile Ground: Identifying Extraordinary Opportunities for New Ventures
by Shane (Scott A) | [AUTHOR]. Publisher: 2005Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SHA.
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43.
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International Dimensions of Marketing
by Terpstra (Vern); Russow (Lloyd C) | [AUTHOR]. Publisher: 2001; Thomson Asia Pvt. LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 TER.
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44.
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From Idea to Profit: How to Market Innovative Products and Services
by Jolly (Adam) Ed | [AUTHOR]. Publisher: 2005; Kogan Page IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 JOL.
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45.
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Marketing Strategy: A Decision-Focused Approach
by "Walker, Jr. (Orville C)" | [AUTHOR]. Edition: 4Publisher: 2005; Tata Mcgraw HillAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 WAL.
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46.
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Marketing Channels
by Coughlan (Anne T); Anderson (Erin); Stern (Louis W) | [AUTHOR]. Edition: 6Publisher: 2005; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 COU.
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47.
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International Marketing Research
by Kumar (V) | [AUTHOR]. Publisher: 2003Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KUM.
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48.
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Global Marketing Management
by Keegan (Warren J) | [AUTHOR]. Edition: 7Publisher: 2005; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KEE.
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49.
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Marketing Management
by Kotler (Philip); Keller (Kavin Lane) | [AUTHOR]. Edition: 12Publisher: 2005; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.
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50.
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Marketing Research: An Applied Orientation
by Malhotra (Naresh K) | [AUTHOR]. Edition: 4Publisher: 2005; Prentice Hall Of IndiaAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MAL.
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51.
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Strategic Market Management
by Aaker (David A) | [AUTHOR]. Edition: 6Publisher: 2004; John Wiley & Sons (Asia) Pte LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 AAK.
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52.
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Global Marketing Management
by Kotabe (Masaaki); Helsen (Kristiaan) | [AUTHOR]. Edition: 3Publisher: 2004; John Wiley & Sons (Asia) Pte LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KOT.
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53.
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Services Marketing
by Kurtz ( David L); Clow (Kenneth E) | [AUTHOR]. Publisher: 2002; John Wiley & Sons (Asia) Pte LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KUR.
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54.
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Modern Marketing Management
by Mishra (Hari Govind) | [AUTHOR]. Publisher: 2005; Rbsa PublishersAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 MIS.
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55.
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"International Marketing: Strategy Planning, Market Entry & Implementation"
by Bennett (Roger); Blythe (Jim) | [AUTHOR]. Edition: 3Publisher: 2003; Kogan Page LtdAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 BEN.
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56.
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Marketing Management: Text and Cases
by Loudon (David); Stevens (Robert); Wrenn (Bruce) | [AUTHOR]. Publisher: 2005; Atlantic Publishers And DistributorsAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 LOU.
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57.
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Cases in Marketing Management
by Saeed (Khawaja Mmjad) Ed | [AUTHOR]. Publisher: 1999Availability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 SAE.
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58.
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The Rural Marketing Book
by Kashyap (Pradeep); Raut (Siddhartha) | [AUTHOR]. Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2006; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAS.
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59.
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The Rural Marketing Book
by Kashyap (Pradeep); Raut (Siddhartha) | [AUTHOR]. Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2006; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 KAS.
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60.
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"Services Marketing: Operation, Management, and Strategy"
by Clow (Kenneth E); Kurtz ( David L) | [AUTHOR]. Edition: 2Publisher: "19A, Ansari Road,New Delhi-110 002" ; 2004; BiztantraAvailability: Items available for loan: Kumaraguru College of Technology (1). Location(s): MGCL Shelf No 1046-1051 658.8 CLO.
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