Advertising and Promotion: An IMC Approach
by Shimp(Terence A)
Published by : Cengage Learning India Private Ltd ISBN:8131503887.
Subject(s):
Advertising
Year: 650
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
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Books
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Kumaraguru College of Technology | 659.1 SHI (Browse shelf) | Available | MBA | 55530 |
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| 659.1 SAT BLOGS: Emerging Communication Media | 659.1 SAT A-Z Advertising | 659.1 SAT Vilambara Maayajaalam | 659.1 SHI Advertising and Promotion: An IMC Approach | 659.1 SON Advertising | 659.1 SPR ADS to Icons: How Advertising Succeeds in Multimedia Age | 659.1 SPR Ads to Icons: How Advertising Succeeds in a Multimedia Age |
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