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Managing Consumers as Investments: The Strategic Value of Customers in the Long Run

by Gupta (Su); Lehmann (Donald R)

ISBN:81-297-0902-3.

Subject(s): Consumer Behaviour

Year: 2005

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Item type	Current location	Call number	Status	Notes	Date due	Barcode
Books	Kumaraguru College of Technology	658.811 GUP (Browse shelf)	Available	MBA		38462

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Consumer Behaviour

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