| 000 -LEADER |
|---|
| fixed length control field |
00491nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191123s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120325296 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
7+144 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 KEL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kelley (Larry D); Jugenheimer (Donald W) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising Media Planning: A Brand Management Approach |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Prentice Hall Of India Pvt. Ltd. |
| Date of publication, distribution, etc. |
2009 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
150 |
| Unit of pricing |
Rupees |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
Paper |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
