| 000 -LEADER |
|---|
| fixed length control field |
00515nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
191125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780749465155 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
13+492 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.7 KAP |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Kapferer (Jean_Noel) |
| 245 #4 - TITLE STATEMENT |
|---|
| Title |
The New Strategic Brand Management: Advanced Insights and Strategic Thinking |
| 250 ## - EDITION STATEMENT |
|---|
| -- |
5 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Kogan Page |
| Date of publication, distribution, etc. |
13+492 |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
595 |
| Unit of pricing |
Rupees |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
Paper Pack |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Materials and Brand Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
5680 Dt.08-11-2012 |
| -- |
0 |
| -- |
Purchase |
