Ads to Icons: How Advertising Succeeds in a Multimedia Age (Record no. 70419)
| 000 -LEADER | |
|---|---|
| fixed length control field | 00484nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191125s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 074945167X |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | 18+379 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | ENGLISH |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 SPR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Springer (Paul) |
| 245 #0 - TITLE STATEMENT | |
| Title | Ads to Icons: How Advertising Succeeds in a Multimedia Age |
| 250 ## - EDITION STATEMENT | |
| -- | 0 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Kogan Page India Pvt Ltd |
| Date of publication, distribution, etc. | 18+379 |
| 365 ## - TRADE PRICE | |
| Price amount | 595 |
| Unit of pricing | Rupees |
| 563 ## - BINDING INFORMATION | |
| Binding note | Paper Pack |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) | |
| -- | SINV00449 Dt:28/05/2012 |
| -- | 0 |
| -- | Purchase |
| Withdrawn status | Lost status | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Inventory number | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| | | | | Kumaraguru College of Technology | Kumaraguru College of Technology | MGCL Shelf No 1064-1065 | 2012-08-07 | TBH Publishers & Distributors"No. 88, N.G.Narayana Swamy Street,New Siddhapudur,Coimbatore,Tamilnadu,India-641 044,0422 2520491, [email protected]" | 595.00 | 2012-08-07 | 659.1 SPR | 70412 | 2018-12-06 | 2018-12-06 | Books | MBA |