| 000 -LEADER |
|---|
| fixed length control field |
00624nam a2200265Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
231129s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789390394937 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 MOR |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Moriarty (Sandra) |
| 245 #0 - TITLE STATEMENT |
|---|
| Title |
Advertising and IMC: Principles & Practice |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
UP |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Name of publisher, distributor, etc. |
Pearson India Education Services Pvt Ltd |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
664 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Other physical details |
Paper Back |
| 365 ## - TRADE PRICE |
|---|
| Price amount |
905 |
| 365 ## - TRADE PRICE |
|---|
| Unit of pricing |
905 |
| 563 ## - BINDING INFORMATION |
|---|
| Binding note |
Paper Back |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mitchell (Nancy) |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wood (Charles) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Koha item type |
Books |
| 952 ## - LOCATION AND ITEM INFORMATION (KOHA) |
|---|
| -- |
14009]2023-11-29;@ |
